SEARCH ENGINE OPTIMIZATION AND SEARCH ENGINE MARKETING

Today, Internet marketing, or online marketing, is evolving into a broader mix of components a company can use as a means of increasing sales - even if your business is done completely online, partly online, or completely offline. The decision to use Internet marketing as part of a company's overall marketing strategy is strictly up to the company of course, but as a rule, Internet marketing is becoming an increasingly important part of nearly every company's marketing mix. For some online businesses, it is the only form of marketing being practiced.

Internet marketing can also be broken down into more specialized areas such as Web marketing, email marketing and social media marketing:

•    Social media marketing involves both advertising and marketing efforts via social networking sites like Facebook, Twitter, YouTube and Digg 
•    Web marketing includes e-commerce Web sites, affiliate marketing Web sites, promotional or informative Web sites, online advertising on search engines, and organic search engine results via search engine optimization.

Internet marketing uses two primary avenues, search engine optimization and search engine marketing, with other avenues of internet marketing being developed every day.

•   SEM is also a form of internet marketing. With SEM paid measures such as pay-per-click, contextual advertising, and paid inclusion are used to promote site visibility in search engine results. SEM means the marketing of a site so that advertisements are more relevant in searches and rankings.
•  Affiliate marketing is another branch of internet marketing that is the practice in which a business offers affiliates rewards for each visitor brought to their site by the affiliates marketing efforts. Affiliate marketing is often overlooked but is a useful internet marketing strategy that, if implemented correctly, can prove to produce a rewarding return.

Top five tips for Ecommerce Website Design & Development

Compelling and Effective Web Design

Great website design offers a seamless and engaging Brand experience through use of universal navigation and consistent online branding elements, and it seamlessly integrates with and reflects your “offline” brand.

Visually Reinforce All Sensitive Fields On The Payment Page

Many test subjects didn’t think about security until they had to enter their credit card details. In fact, several test subjects talked about certain parts of the checkout page in terms of being “secure” and “insecure”

Format Field For Expiration Date Exactly As It Appears On Credit Card

Some websites use month names, while other websites use a combination of month names and numbers, while still others just use numbers. Which is best? The correct way to format a field for an expiration date is to match what the customer sees on their credit card. This minimizes confusion and misreading because the user can easily verify the field against their credit card.

Use Only One Column For Form Fields

1. One of the two columns of form fields was missed. It was either dismissed as unrelated or simply overlooked by test subjects.
2. Unrelated form fields were filled in and/or submitted, often causing validation errors.

Use Clear Error Indications

When a customer has problems with a form, the likelihood that they abandon the purchase increases significantly. When a customer fails more than once, they will be inclined to leave the website altogether.

What is PHP! Why PHP use is better Idea?

PHP was originally an acronym for Personal Home Pages, but is now a recursive acronym for PHP: Hypertext Preprocessor.

PHP is known as a server-sided language. That's because the PHP doesn't get executed on your computer, but on the computer you requested the page from. The results are then handed over to you, and displayed in your browser. Other scripting languages you may have heard of are ASP, Python and Perl. (You don't need to know any of these to make a start on PHP. In fact, these tutorials assume that you have no programming experience at all.

The best things in using PHP are that it is extremely simple for a newcomer, but offers many advanced features for a professional programmer. Don't be afraid reading the long list of PHP's features. You can jump in, in a short time, and start writing simple scripts in a few hours.

• One of the most significant aspects these days is not just making the website visually appealing, but also to make it search engine friendly to help increase the business leads. PHP appears to be extremely SEO compatible compared to other languages and design methods.

• PHP can be effortlessly integrated and coordinated into various other visible applications, which is a must given the dynamics these days. It is also great in terms of building its own memory for efficient future use.

Why PHP is better?
PHP is great. It works, it's simple, and it's got a syntax a guy familiar with C and work with. Perl with CGI is also a good option if you are already a Unix guy and don't want to learn a new language to do something simple. PHP will work for whatever you're doing most likely.

For the more advanced things, Perl or Python are really good. IRC and Web bots and more critical content management that have special needs.
PHP Programming different is that unlike the others, it focuses on website development. It was made to easily integrate with HTML. It is free and very simple to install. It supports many different operating systems. All these factors contributed to what made PHP standout, and this is why it took off as fast as it did.

IDEA to know about HIRE PHP DEVELOPER

PHP is the mainly ordinary name in the web development globe. It is OS server wall scripting idiom and supports HTML. Most excellent element of PHP is that it is simple to code and enables effortless lively web page making.

This brings up the problem of abundance. You have several options to choose from. Now, given that hiring an offshore PHP developer is often a strategic decision, you need to be real smart here. Weigh your options for pros and cons. A wrong move can land you in a soup where you end up spending more than you ought to. Or worse yet, you can end up hire PHP developer who can do no good for your application.

It is not so easy to get a dedicated and effective PHP developer. For example when one wants to hire an iPhone programmer they have to be in line with the changing forms of the iPhone and also manage and enhance them to suit the consumer needs. With this, I wish you all the best as you hire a PHP programmer.

Quality for PHP Developer

• He should be competent in developing social network applications as well as basic multimedia applications
• A professional PHP programmer should have adept knowledge on Content Management System Development and Integration
• The PHP developers should have a sound knowledge on website integration, enhancement and maintenance.

It is not enough to hire a PHP programmer who understands your business. This is because they might not know much about all the latest and feature-filled technologies in the current society. You should therefore evaluate how well the candidate knows the latest technologies and if they are conversant with them.

Web Developer or Designer: How to choose best?

A web developer generally works with all of the technical details of your web site. A very good web developer will also help you with web marketing, writing effective content, and achieving good search engines rankings. 

What is a "web developer?" 

Compared to a "web designer," a "web developer" usually has a much broader range of skills.

• designing the web site architecture and navigation,
• creating graphics and adding photos,
• creating links,
• programming web applications, and
• creating databases.

Types Of Web Designers

      Graphic Designer - creates the graphics for the site, including page layout, colors, etc. Think of this person as the "visual artist" for your site.

Website Designer - helps you to determine the page layout, graphics, text location and colors of your site, as well as the navigation and how pages will cross-link to one another.

You Ask The Right Questions

• “Does the designer need to work on your conversion rates? If so, are they qualified?”
• “Are the websites in the designer’s portfolio still using the design?”
• “Does the designer need to do branding work? If so, are they experienced with branding?”
•  “Does the designer offer testimonials/referrals that are easy to get in touch with?”
• Is this website development company is good?

Ask what programs they use to create websites. Although it's true that good websites can be made with cheap software and good software doesn't necessarily mean good websites, there are a few guidelines which can help create an impression of the designer's skill level:

• Very few professional designers use Microsoft Frontpage for web design — this would be a warning sign.
• Some web designers work exclusively with plain text editors. In theory this is a good sign — it means they write all their code by hand which shows a thorough understanding of the medium.