Compelling and
Effective Web
Design
Great website design offers a seamless and engaging Brand
experience through use of universal navigation and consistent online branding
elements, and it seamlessly integrates with and reflects your “offline” brand.
Visually
Reinforce All Sensitive Fields On The Payment Page
Many test subjects didn’t think about security until they
had to enter their credit card details. In fact, several test subjects talked
about certain parts of the checkout page in terms of being “secure” and
“insecure”
Format Field For Expiration Date Exactly As It Appears On Credit Card
Some websites use month names, while other websites use a
combination of month names and numbers, while still others just use numbers.
Which is best? The correct way to format a field for an expiration date is to
match what the customer sees on their credit card. This minimizes confusion and
misreading because the user can easily verify the field against their credit
card.
Use Only One Column For Form Fields
- One of the two columns of form fields was missed. It was either dismissed as unrelated or simply overlooked by test subjects.
- Unrelated form fields were filled in and/or submitted, often causing validation errors.
Use Clear Error Indications
When a customer has problems with a form, the likelihood
that they abandon the purchase increases significantly. When a customer fails
more than once, they will be inclined to leave the website altogether.
