Use
Site maps - Site maps are a relatively new website feature that improves
web page navigation and also search engine optimization (SEO). Site maps in
essence are a structural representation of a website’s pages and architecture.
It can be a document in any form, or a web page that lists the pages on a web
site, typically organized in hierarchical fashion.
Do not use images
that blink or move or change or rotate or flash or do anything on your
page. Or use them sparingly. There have been many studies that show that
flashing graphics are distracting and annoying to people. In fact, in one focus
group I watched the browsers actually physically cover up flashing graphics so
that they could read the rest of the page.
Readable and
professional looking fonts - Don't ask me how many times I've clicked out
of a site just because the font is in Comic Sans and the color is a bright pink
or green. Just by looking at the font you feel that the site is not a
professional site. Don't use Comic Sans and other fancy fonts that may not be
available on most computers. If the font you use is not available in a visitors
computer the web site will use the default font of your computer which is much
worse. So try to keep to common and professional web fonts. The fonts that I
always stick to are Arial and Verdana.
It also helps to include your navigation bar at the bottom of each page to save your visitors from having to scroll back to the top.
Use of white space - Try not to clutter up your page with too many images, backgrounds and colorful fonts. Again use the Keep It Simple principle by minimizing the use of graphics and using a lot of white space. White space gives a sense of spaciousness and overall neatness to a site. Notice the white space in our site.
